IBPS SO Marketing Officer

Crack the IBPS SO Marketing Officer Exam with JC Academy!

Dreaming of a dynamic career in the banking sector? Aspiring to become a Marketing Officer in a leading public sector bank? Look no further than the IBPS SO Marketing Officer Exam! This competitive exam offers an exciting pathway to a rewarding career, helping you shape the financial landscape of India.

But before you embark on this journey, let’s equip you with the essential knowledge about the exam itself. Here’s a comprehensive breakdown of the IBPS SO Marketing Officer Exam pattern, eligibility criteria, syllabus, and how JC Academy can be your perfect partner in cracking it:

 

Exam Pattern:

The IBPS SO Marketing Officer Exam comprises two stages:

1. Preliminary Examination (Prelims): This online computer-based test consists of objective questions from English Language, Reasoning Ability and Quantitative Aptitude. Qualifying the Prelims is mandatory to proceed to the next stage.

2. Main Examination (Mains): This online computer-based test is more in-depth, consisting of objective questions from the Marketing subject (Professional Knowledge)

IBPS SO Marketing Officer Mains Syllabus

Eligibility Criteria:

• Graduate and Two Years Full time MMS (Marketing)/ Two Years Full time MBA (Marketing)/ Two Years Full time PGDBA / PGDBM/ PGPM/ PGDM with specialization in Marketing *
• In case of dual specialisations, one of the fields of specialisation should be in the field prescribed. In case of major/ minor specialisations, major specialisation should be in the stream prescribed. Candidates having PG Degree (MMS or MBA)/PG Diploma with more than two specialisations are not eligible to apply.
• ** Candidates should ensure that the educational qualification possessed by them shall be as per the prescribed educational qualifications mentioned in the notification and they fulfill the above eligibility criteria. No equivalent educational qualification shall be considered as eligible by IBPS or Participating Banks.

Syllabus:

Both Prelims and Mains have specific syllabuses focusing on relevant topics. We recommend downloading the official IBPS SO notification for a detailed list. However, key areas covered include:

Preliminary Examination (Prelims):

• Reasoning Ability:
  

• • Reading Comprehension
  • Cloze Test
  • Detection of Errors
  • Improving Sentences and paragraphs
  • Completion of paragraphs
  • Para jumbling
  • Fill in the blanks
  • Parts of speech
  • Modes of narration
  • Prepositions
  • Voice Change

• Quantitative Aptitude:
  

 

• • Number Series
  • Data Interpretation
  • Simplification
  • Quadratic Equations
  • Data Sufficiency
  • Ratio and Proportion
  • Discounts
  • Averages
  • Mixtures
  • Percentages
  • Profit and Loss
  • Time Work and Distance
  • Rate of Interest
  • Probability
  • Permutation and Combination

• English Language:
  

• Reading Comprehension
• Cloze Test
• Detection of Errors
• Improving Sentences and paragraphs
• Completion of paragraphs
• Para jumbling
• Fill in the blanks
• Parts of speech
• Modes of narration
• Prepositions
• Voice Change

 

Main Examination (Mains):

 

Introduction to Marketing

Understanding Need, Want & Demand

Scope & evolution of Marketing

Creating & Retaining customers

Creating & capturing customer value

Customer loyalty, customer retention & Customer equity

Customer relationship Groups

Creating & Retaining customers (CRM)

Major societal forces responsible for new mktg behaviours, opportunities & challanges

Building a Marketing strategy

Marketing Environment ( Macro forces )

Marketing Environment ( Micro forces )

Scanning the mktg environment & SWOT analysis

Porters 5 forces Model for industry Analysis

Designing and Analysing Business Portfolio (BCG Matrix)

Ansoff’s Product Market Growth Matrix

Marketing Intelligence

Forecasting and Measuring Demand

Marketing Research Part 1

Marketing Research Part 2

Consumer Behaviour – Part 1

Consumer Behaviour – Part 2

Consumer Buying Behaviour – Part 3

Business Markets and Business Buyer Behavior

Customer Value Driven Marketing Strategy – Creating Value for Target Customers

Market Segmentation

Market Targeting

Differentiation & Positioning

The Evolution of Marketing Ideas and Holistic Marketing Concept

Click here to download the Official Notification.

 

Why Choose JC Academy?

At JC Academy, we understand the intricacies of the IBPS SO Marketing Officer Exam. We offer comprehensive, result-oriented coaching programs designed to cater to your individual needs and learning styles. Our expert faculty, with vast experience in the banking sector, provide:

• Structured and updated study materials: Aligned with the latest IBPS SO syllabus and exam pattern.
• Regular mock tests and practice sessions: Analyze your strengths and weaknesses and improve your exam-taking skills.
• Personalized guidance and mentorship: Address your queries and uncertainties for a clearer understanding.

 

Ready to Take the First Step?

 

Visit our website or contact us today to learn more about our IBPS SO Marketing Officer Exam coaching programs. Don’t just dream of a career in banking – make it a reality with JC Academy as your trusted guide!

IBPS SO Marketing Course – Features

 

IBPS SO Marketing Officer Complete Video Course (Bilingual with Hindi Explanation) for IBPS SO Marketing Mains Exam, Lecture Videos Explained in Hindi.

Salient Features of the IBPS SO Marketing Officer Complete Video Course (Bilingual with Hindi Explanation)

-60+ Hours Video Lectures
-New Lectures get added automatically
-Lecture Wise Downloadable PDFs
-Chapter Wise And Full Length Mock Tests.
-Class Notes and Mock Tests in English.
-Doubts Session
-Interview Classes Included
-2500+ MCQs With Solutions & Explanations
-Hindi Explanation
-Validity: 1 Year From Date of Purchase
-Each Lecture video can be watched 5 times over.

 

Click here to buy IBPS SO Marketing Course in Hindi

Click here to buy IBPS SO Marketing Course in English

Remember, preparation and focus are key to success. JC Academy is here to empower you with the knowledge and confidence to conquer the IBPS SO Marketing Officer Exam!

Testimonials

From the bottom of heart i really thank you for what i have become today. Your guidance and ample of experience has always pushed me forward towards my goal. The interview preparation module from JC academy was of great help and you were always there to rectify even the minute details of the process. Thanks a lot sir.
– Ganesh Kumar Singh

 

Best of luck with your exam.